Our landscapes hold far greater potential than they are often given the opportunity to realise. 

What we do

From private gardens to 500 acre estates, we work with landowners and forward thinking businesses curious to shape long-term visions for their land.

Across Britain, landowners are reimagining the role of their landscapes - exploring how they can restore biodiversity, generate new income streams, and host meaningful experiences in nature.

Our work sits at the intersection of Landscape Design, Ecological Restoration, Regenerative Land Management, and Rural Diversification.

By combining these disciplines, we help guide the transformation of rural landscapes into regenerative estates and nature-based destinations.

Book a complimentary land vision consultation
Book a complimentary land vision consultation 
Who we are

Landscape transformation requires expertise that goes beyond a single discipline.

Conscious Landscape is led by William Oldfield and Elliot Aguirre - two founders who between them bring together landscape strategy, ecological design, and regenerative land systems.

Together they have guided projects ranging from private country gardens to large-scale estate transformations, working closely with a trusted network of ecologists, planners, architects, and land managers to take each project from vision through to reality. 

The Team cultivating change

  • William Oldfield

    FOUNDER

    William has spent a decade working with landowners across Britain to help them realise the full potential of their land. With an instinctive understanding of how landscapes can be shaped to serve both people and nature — he guides clients through the complexity of those decisions with clarity and care.

  • Elliot Aguirre

    FOUNDER

    Elliot brings a rigorous, multidisciplinary approach to landscape strategy — combining spatial analysis, ecological systems thinking, and long-term planning to produce designs that are as commercially considered as they are ecologically sound.

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    Tom Forward

    ECOLOGIST

    With 20 years experience in the field of wildlife conservation and connecting people with nature, Tom works with farmers and land managers to identify species and habitats on their land and offers advice on how to farm with nature in mind.

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    Bryony Fripp

    ILLUSTRATOR

    Bryony is a wonderfully talented, independent illustrator who helps bring Conscious Landscape’s designs and visions to life. Her passion for the natural world alongside her unique style helps portray and visualise the natural beauty of the landscapes we create.

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    Matt Somerville

    APICULTURE SPECIALIST

    Alongside many things, Matt designs and builds natural, minimal intervention bee hives encouraging healthier and more vigorous bees. Based on his extensive knowledge of the natural processes of bees, he is leading the charge of rewilding the honey bee in the United Kingdom. Conscious Landscape are big advocates of Bee Kind Hives and aim to include them in all projects.

  • Doug and Maeve

    FARM TO TABLE PARTNERS

    Doug and Maeve are a passionate farmer-and-chef couple dedicated to regenerative land stewardship. They not only cultivate the land but also share their knowledge, helping others apply sustainable growing methods—whether for personal homesteads or professional ventures.

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    Polly Canning

    PLANNING CONSULTANT

    Polly leads an independent town planning consultancy helping clients navigate the complexities of the planning system. She provides local services across the South East and offers advice and assistance on how to turn visions into reality.

  • Man standing in a field of tall grass and pink flowers, holding a small bouquet, under a clear sky.

    Tim Williams

    REGENERATIVE AGRICULTURE ADVISOR

    With over a decade of first hand regenerative agricultural experience and a lifetime of practical farming experience under his belt, Tim’s mission is to work with dedicated farmers, growers and land managers to create profitable, resilient and ecologically sound enterprises that place soil health front and centre.

Our Approach

Every landscape carries its own ecological character, history and potential.

Our role is to help landowners understand this complexity and translate it into a clear long-term direction for the land.

Together, we are dedicated to helping you transform your land into a thriving, natural space, that you, your family, or your business can enjoy for years to come.

We often work closely with architects, planners, farmers, ecologists and land managers to guide projects from early vision through to implementation.

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