Conscious Landscape was founded from a shared belief that our landscapes hold far greater potential than they are often given the opportunity to realise.

What we do

Across Britain, landowners are reimagining the role of their landscapes - exploring how they can restore biodiversity, generate new income streams, and host meaningful experiences in nature.

We work with landowners curious to explore this potential and shape long-term visions for their land.

Our work sits at the intersection of Landscape Design, Ecological Restoration, Regenerative Land Management, and Rural Diversification.

By combining these disciplines, we help guide the transformation of rural landscapes into regenerative estates and nature-based destinations

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Behind the scenes

Landscape transformation often requires expertise beyond a single discipline.

Conscious Landscape is led by William Oldfield and Elliot Aguirre. Together we bring a multidisciplinary perspective to landscape design, combining ecological thinking, spatial planning and regenerative land systems.

We also collaborate with a network of specialists including ecologists, regenerative farmers, planners, architects and land managers. This collaborative approach allows us to support projects ranging from private estates to regenerative farms and nature retreats.

The Team cultivating change

  • William Oldfield

    FOUNDER

    William is a passionate advocate for the positive impact humans can have on the landscapes they shape. Drawing on lived experience, he enjoys helping and guiding others to realise their landscape visions. Whether working at the desk or out in the field, William brings energy, curiosity, and a sense of enjoyment to every project, valuing collaboration and cooperation as essential to creating meaningful, beautiful outcomes.

  • Elliot Aguirre

    FOUNDER

    Elliot brings a multidisciplinary approach to landscape strategy and design. His work combines spatial analysis, ecological thinking and long-term landscape planning to help landowners shape regenerative landscapes. He is particularly interested in how estates can integrate biodiversity restoration, productive land use and nature-based experiences.

  • Man using a butterfly net near a pond with tall grass and trees in the background.

    Tom Forward

    ECOLOGIST

    With 20 years experience in the field of wildlife conservation and connecting people with nature, Tom works with farmers and land managers to identify species and habitats on their land and offers advice on how to farm with nature in mind.

  • Person sitting at a desk with a laptop and colored pencils, writing on a large piece of paper.

    Bryony Fripp

    ILLUSTRATOR

    Bryony is a wonderfully talented, independent illustrator who helps bring Conscious Landscape’s designs and visions to life. Her passion for the natural world alongside her unique style helps portray and visualise the natural beauty of the landscapes we create.

  • Tree worker using ropes to install a wooden hive in a tree.

    Matt Somerville

    BEE WATCHER

    Alongside many things, Matt designs and builds natural, minimal intervention bee hives encouraging healthier and more vigorous bees. Based on his extensive knowledge of the natural processes of bees, he is leading the charge of rewilding the honey bee in the United Kingdom. Conscious Landscape are big advocates of Bee Kind Hives and aim to include them in all projects.

  • Doug and Maeve

    FARMER / CHEF DUO

    Doug and Maeve are a passionate farmer-and-chef couple dedicated to regenerative land stewardship. They not only cultivate the land but also share their knowledge, helping others apply sustainable growing methods—whether for personal homesteads or professional ventures.

  • Person in yellow blazer typing on a laptop at a desk with plants and window in background.

    Polly Canning

    PLANNING CONSULTANT

    Polly leads an independent town planning consultancy helping clients navigate the complexities of the planning system. She provides local services across East Sussex and Kent and offers advice and assistance on how to turn visions into reality.

  • Man standing in a field of tall grass and pink flowers, holding a small bouquet, under a clear sky.

    Tim Williams

    EARTH FARMER

    With over a decade of first hand regenerative agricultural experience and a lifetime of practical farming experience under his belt, Tim’s mission is to work with dedicated farmers, growers and land managers to create profitable, resilient and ecologically sound enterprises that place soil health front and centre.

Our Approach

Every landscape carries its own ecological character, history and potential.

Our role is to help landowners understand this complexity and translate it into a clear long-term direction for the land.

Together, we are dedicated to helping you transform your land into a thriving, natural space, that you, your family, or your business can enjoy for years to come.

We often work closely with architects, planners, farmers, ecologists and land managers to guide projects from early vision through to implementation.

Illustration of hand holding wheat stalks and leaves